SEO Formation Paris Glossary Index
MY SEO JOURNEY
As you embark on your SEO journey with SEO formation Paris it’s essential to equip yourself with the right SEO formation knowledge by having quick access to all the SEO terminologies in this field.
This quick access SEO terminology forum will empower you to navigate the SEO landscape with confidence. So, in the meantime, on a side not consider enhancing your skills in both French and English.
The bilingual French/English approach will not only simplify your experience with French SEO but will soon also open doors to collaboration while maintaining the privilege of SEO knowhow to rank to first position within search engines.
Don’t hesitate to seek guidance on Parisian vernacular from Paris locals, this will extend your netword as they’re eager to share their expertise and insight onfthis beautiful language and while you yourself develope beautifully.
Utilise my SEO glossary as your roadmap to mastering crucial terms, acronyms, and abbreviations for your expert formation and quick access as you gain knowledge in SEO.
This resource will significantly enhance your understanding and effectiveness in the SEO realm. You’re on the right path deepen your understanding!
A Glossary Resource for SEO Terms
200 Status Code: An HTTP (HyperText Transfer Protocol) status code indicating a successful response from the server to your request. This code signifies that the request was received, understood, and accepted, meaning your location (URL) is displaying properly.
301 Redirect: An HTTP (HyperText Transfer Protocol) status code indicating that the resource requested has been permanently moved. A 301 Redirect tells search engines that the page has permanently shifted from one location (URL) to another.
404 Error: An HTTP (HyperText Transfer Protocol) status code indicating that the server could not find the requested resource. This means your URL is not displaying properly, creating a poor user experience.
A
Accessibility: This term refers to websites and apps designed and coded to be navigable and usable by all people, including those with disabilities, as well as search engines.
Algorithm: A set of rules that search engines use to rank web pages.
Alt Tag (IMG Alt Text): A phrase or word inserted in HTML to describe an image for search engines and users.
Anchor Text: The clickable text in a hyperlink, highlighting the text that anchors the link to the page.
App Store Optimisation (ASO):The process of enhancing visibility in app stores (such as Apple’s App Store or Google Play) to increase conversions, similar to SEO.
Artificial Intelligence (AI): Technology enabling machines to think, learn, and make human-like decisions.
B
Backlinks Links: Links from a page on one website to a page on another. Backlinks are a recognised ranking factor for search engines.
Black Hat SEO: SEO Practices that violate search engine guidelines, often leading to penalties. These tactics generally do not benefit users or search engines.
Bounce Rate: The percentage of visitors to a website who leave after viewing only one page. Note: Bounce rate will not be in GA4.
C
Canonical Tag: An HTML element informing search engines that a specific URL represents the primary copy of a page to prevent duplicate content issues.
Cloaking (page cloaking): A black hat SEO technique displaying different content to search engines versus users.
Content: Any text, images, videos, or other media appearing on a webpage.
Content Audit: The process of evaluating existing content or webpages to enhance SEO performance.
Contextual Relevance: How well the content on a page relates to the search term and surrounding content, including relevance of keywords and topics.
Conversion Rate: The percentage of users who perform a desired action on a website, such as making a purchase or filling out a form.
Core Web Vitals: These are key metrics that assess a website’s performance and user experience, focusing on loading, interactivity, and visual stability. Google’s Core Web Vitals report includes: – Largest Contentful Paint (LCP) – First Input Delay (FID) – Cumulative Layout Shift (CLS)
Crawler: A program that search engines use to scan and index web pages.
CTR (Click-Through Rate): The rate at which users click a URL from your website compared to how many times it is seen. [**TIP: CTR Formula:** clicks ÷ impressions = CTR]
CRO (Conversion Rate Optimization) : Strategies to increase the percentage of visitors completing a desired action, making the most of traffic to convert users into customers or leads.
Cumulative Layout Shifts (CLS): A core web vital measuring visual stability.
D
Direct Competitor: A business offering similar products or services compared to your own, distinguished from search competitors.
Dofollow Link: A link descriptor indicating search engines can crawl it. All links are dofollow by default unless manually set to nofollow. #### Domain Name The address where users can access your content online, e.g., “seerinteractive.com”.
Duplicate Content: Content appearing on multiple URLs, which can lead to SEO issues.
E
E-commerce SEO: Optimizing online stores to enhance visibility, traffic, and conversion rates through site structure and product page optimization.
External Link: A link from your website to another site.
F
Featured Snippet: An Answer boxes appearing at the top of search engine results, providing information relevant to the user’s query.
First Input Delay: A core web vital measuring interactivity, focusing on how quickly users can engage with a page’s content. *
G
GeoTargeting: Targeting specific geographic regions in SEO or advertising efforts.
Generative AI : Is Artificial intelligence capable of creating new content that resembles human-generated material.
Google Analytics : This application is an event-based information data model for a comprehensive view of user interactions across devices.
Google Business Profile: A free tool from Google for businesses to manage their online presence.
H
HTML: This is the standard markup language used to create and design webpages.
HTTP (Hyper Text Transfer Protocol):the foundational protocol for formatting messages on the web.
HTTPS: Is a secure version of HTTP, encrypting data exchanged between clients and servers to protect against unauthorized access.
Hyperlink: A clickable element that redirects to another location when clicked.
I
Inbound Link: A link from another website directed at your own.
Indexing: The process by which search engines catalog web pages in their database.
Information Intent: A type of search intent where users seek general information.
Intent: also known as Search Intent or User Intent/Audience Intent: This term refers to the purpose behind a person’s search, essential for effective SEO.
Types of intent include: Informational Intent – Commercial Intent – Transactional Intent – Navigational Intent.
J
Jump Link: Also known as an anchor link is a hyperlink that navigates to a specific part of the same page.
K
Keywords: Keywords or phrases entered into search engines, often used in SEO practices to improve visibility.
Keyword Density: The ratio of a keyword’s occurrences to the total word count on a webpage. [**TIP: Keyword Density Formula:** ([Number of times keyword is mentioned] / [total word count])
Keyword Research: Identifying relevant keywords or phrases for a website or business.
Keyword Stuffing: Overloading keywords into content or meta tags, a black hat SEO technique.
KPI (Keyword Performance Indicator): A measurable value indicating a campaign’s effectiveness concerning business objectives.
L
Landing Page: The initial web page users arrive at after clicking a search link or advertisement.
Largest Contentful Paint (LCP): A core web vital measuring the loading impact on user experience.
Large Language Model (LLM): An AI that generates human-like text by learning from extensive datasets.
Link Building: The process of acquiring external links to your website’s pages, emphasizing quality over quantity.
Link Farm: A collection of web pages created primarily for linking to a target page, often a black hat SEO tactic.
Local SEO: Improving a business’s visibility in local search results through optimized online presence.
Long-Tail Keyword: A more specific phrase typically containing three or more words.
M
Machine Learning (ML): A method allowing machines to learn from experience, improving without explicit programming.
Meta Description: A snippet shown in SERPs describing a webpage briefly; typically 50-155 characters.
Meta Keywords : MK’s are HTML elements used to explain a page’s content, not commonly used today.
Meta Tags: Are HTML elements that describe page content to search engines, usually not displayed on the page itself.
Mobile SEO : The Focuses on optimizing websites for mobile devices, ensuring quick loading and usability.
MSV : (Monthly Search Volume) Average monthly usage of a specific search term.
N
Natural Language Processing (NLP) :Technology enabling computers to understand, interpret, and respond to human language.
Natural Links Organic : Links from other websites to your content, contributing positively to SEO.
Navigational Intent: Users seeking information from a specific source, website, or location.
Nofollow: A link descriptor indicating search engines should not crawl it or associate it with your site.
O
Off-page SEO: Actions taken beyond your website that influence its rankings, primarily involving link building.
On-page SEO: Optimisations that are made directly on your website, such as meta tags and content quality.
Organic Traffic: Visitors arriving at your site via search engine results without paid advertising.
Outranking: When one website ranks higher in search results than another.
Over-Optimisation: Excessive use of SEO techniques leading to adverse effects on rankings.
P
PageRank: Refers to an algorithm by Google for ranking web pages, evaluating quality links to determine a page’s authority.
Position: The Rank of a website in search results
Q
Query: The words or phrases entered into search engines by users.
R
Ranking Factor: A characteristic of a webpage influencing its position in search results.
Redirect: The process of forwarding one URL to another, often for outdated pages.
Responsive Design: A web design approach optimizing for various devices and screen sizes.
Retrieval Augmented Generation (RAG) A technique where AI combines information retrieval with generating responses for improved accuracy.
Rich Snippet: A search result featuring additional information, such as reviews or ratings.
Robots.txt : A file indicating which pages or files search engine crawlers can or cannot request from your website.
S
Schema Markup : This is a Code that assists search engines in understanding webpage content better.
Search Competitor: Websites ranking highly for the same keywords as your business, regardless of whether they offer similar products.
SEM: Internet marketing focused on increasing visibility in search results through paid channels.
SEO: (Search Engine Optimisation): The process of optimising a website’s content and structure to improve organic search rankings.
SGE (Search Generative Experience): A Google tool utilising AI to summarise search questions directly within results pages.
SEO Friendly: This term refers to designs or content that can be easily interpreted by search engines.
Search Engine Results Page (SERP): The displayed screen following a user’s search query.
Search Engine Spider (Web Crawler): An internet bot that crawls different URLs and stores information for search engines.
Site Map : A file detailing the pages and files on your site for web crawlers.
Structured Data: Organised data formatted to facilitate understanding by search engines.
T
Technical SEO (TSEO): Optimising technical aspects, like speed and crawlability, to enhance website performance and rankings.
Title Tag: An HTML element specifying a webpage title, shown in SERPs.
Toxic Backlink: A Toxic or disavow Backlink is a malicious or spammy Backlink from a rogue website pointing to your sites, which may attempt to steal data, distribute malware, or use deceptive tactics to drive traffic. You could even become a target of a spam attack from a competitor this is refered to as a toxic backlink Aimed at your site at an effort to demote it in search results.
Transactional Intent: Term that refers to users searching with the intention to make a purchase or find specific product details.
U
URL: A Uniform Resource Locator, the address for a web resource.
Universal Analytics (Google Analytics): An older Google Analytics version, tracking and analysing web traffic before GA4.
UI (User Interface): The space where users interact with a business through apps or websites.
UX (User Experience): The overall experience users have when engaging with a website or app.
W
White hat SEO: Effective SEO tactics and strategies that comply with search engine guidelines, terms, and conditions.
French-English Synonyms in SEO
One of the standout features of our courses is the emphasis on using French and English synonyms. This dual-language approach breaks the SEO code globally, helping participants rank higher on Google with well-articulated strategies catered specifically to the needs of businesses as well as for your own in Paris.
SEIZE YOUR GUIDE TO FORMATION SEO TERMINOLOGY À Paris
